Why counterfeiting in beauty and textiles is a major problem
In an increasingly globalised world, the protection of brand identity and products is more important than ever. Especially in the textile and beauty sectors, where quality and authenticity are crucial, the risks of counterfeiting are increasing. Whether exclusive cosmetic products or high-quality textiles – brands lose billions every year due to counterfeit goods. However, the focus is not only on financial losses: customer trust is also jeopardised by inferior counterfeit products. To counteract this, companies rely on modern and effective protection mechanisms.
Popular technologies: Holograms, invisible inks and blockchain.
These offer innovative solutions to protect products from counterfeiting:
Holograms: Visually appealing and difficult to counterfeit security features that also strengthen brand identity.
Invisible inks: Security features that are only visible under certain conditions offer a further level of authentication.
Blockchain: Each product ID is immutably documented, enabling transparent and tamper-proof traceability. These technologies complement each other and offer companies customised solutions for their specific needs.
How brands are already benefiting
Many leading brands are already relying on these technologies and benefiting considerably: Luxury beauty brands use holograms on packaging to make counterfeits directly visible. Premium textile manufacturers use blockchain-based product ID systems to document the origin of their materials right through to the end customer consumer. Special invisible inks help to conceal serial numbers or authentication features while keeping them accessible. The success shows: Innovative technologies are the key to ensuring long-term trust and exclusivity.
Conclusion:
The security of your brand is an investment in the future. With the right technologies, you not only protect your products, but also strengthen the trust of your customers.
Would you like to find out which solutions are perfect for your brand? Contact us today – our experts will be are happy to advise you!
